The Project
Develop four engaging ads to promote The Jonas Brothers' upcoming "The World Tour" across social media platforms. Each ad should evoke a sense of nostalgia, celebrating the highlights of their career while showcasing their evolution through their five iconic albums.
Roles & Responsibilities
Creative Director: Lead the creative vision for the campaign, ensuring the ads resonate emotionally with fans and align with the band's evolving image.
Deliverable
4 ads optimized for social media, each focusing on different eras and albums, seamlessly transitioning to the tour announcement.
The visuals should capture a nostalgic yet fresh vibe, blending memorable moments from their past with a forward-looking energy. The goal is to remind fans of the journey they've been on with The Jonas Brothers while building excitement for the upcoming tour.